CONSULTING EXPERIENCE

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LA Clippers | Community Impact

June 2022 to Present

Utilized GIS to quantify the positive impact of the Community Courts project on diverse segments of the Los Angeles population.
The results of my analysis were quoted by Steve Ballmer (former CEO of Microsoft) in a speech and posted on LA Clippers' social media.
Authored copy published in the LAC press release, and garnered extensive coverage in reputable media outlets, such as Sports Illustrated, USA Today, NBA.com, and Yahoo! Sports.
- In total, these findings reached an audience of over 3 million people.
Oversaw entire project lifecycle: data wrangling, ArcGIS workflow & analysis, cartographic design. Coordinated between Business Intelligence, Community Relations, and Communications teams. Aligned GIS-based storytelling workflows and strategies with LAC's long-term business goals.

Created a series of interactive web maps illustrating place-based racism in Rochester, NY, in collaboration with the Rochester Institute of Technology and the University of Rochester.
Managed end-to-end responsibilities, including data collection, processing, cartographic design, and creating an intuitive user interface in ArcGIS, despite lacking prior experience with the software.
Empowered users to customize their understanding of Rochester's racial history by interacting with four layers of web maps. Users have the freedom to click on racial covenants, redlined areas, and school district boundaries to access key information on racial composition, graduation rates, and median household income.
Collaborated with the Pathstone Foundation's Antiracist School Curriculum Project to ensure effective use and implementation of the maps in Monroe County classrooms, with the goal of making them accessible to all 70,000+ students in the near future.

March 2022

July 2022

Advised the VP of Human Resources on implementing a cost-benefit analysis for a Commuter Benefits program.
Conducted a comprehensive GIS analysis to determine employee distribution within driving radii (5, 10, 15, and 15+ miles) of the workplace. Optimized operational effectiveness by developing an efficient web application for HR to pinpoint employee residences by department.
Utilized data-driven financial estimates to inform company decision-making on the program's potential impact.
Translated complex research into concise insights and visuals, delivering independent presentations and recommendations to the President of Business Operations.
Developed a web application that enables HR to pinpoint employee residences by department.

Collaborated with the college president, athletic director, director of community engagement, a professor of mathematics, and a professor of Buddhism to research key factors influencing team well-being.
Designed and administered a Qualtrics survey to gather qualitative and quantitative data on coaching practices. Conducted data analysis in RStudio, discovering statistically significant correlations between team well-being and key factors, such as coaches' frequency of 1:1 meetings with players, coaching philosophy refinement, and coaching tenure length.
Deliverables: Synthesized research findings into a comprehensive 68-page report, designed visually captivating infographics, and effectively communicated actionable recommendations to department staff through a concise 60-minute presentation.

January 2023

December 2020

Collaborated with Justin Murphy, former author and reporter for the Democrat & Chronicle, to create maps illustrating the racist history of the Rochester City School District's (RCSD) enrollment zones.
Utilized hand-drawn maps to generate a digital representation of the school enrollment zone boundaries in 1959, filling the gap in spatial data.
Overlaid census demographic data onto the enrollment boundaries, exposing the deliberate exclusion of minority communities from the East High School enrollment zone during the 1959 redraw.
Significantly contributed to the understanding of how this case has perpetuated racial segregation within the RCSD today.
Published the maps in "Your Children Are Very Greatly in Danger," a book authored by Justin Murphy and published by Cornell University Press.

Crafted a business development plan for a startup company, outlining 1, 5, and 10-year objectives, measurable performance indicators, and winning strategies for new business acquisition.
Engineered a strategic marketing plan, encompassing target markets, unique value proposition (UVP), messaging, channels, and tactics.
Curated a communications strategy to foster messaging consistency and drive lead generation through impactful news outlet relationships and expanded media coverage.
Orchestrated a purpose-driven content marketing strategy and calendar, propelling Rhumbline's brand across diverse channels—Instagram, Facebook, LinkedIn, Etsy, Pinterest, YouTube.
Designed a visual identity handbook, ensuring a cohesive brand image through the company's logo, color palette, typography, and style.

March 2023 to June 2023

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